Run Wild is a yearly city-run organised by Adidas, raising money for the animals and wildlife affected by Australia's wildfires. People will be able to donate towards those running in the event, and profits from Adidas’s limited edition shoes will go towards the damage.
The identity I have created consists of painted typography and a painted version of Adidas’s three-stripe mark. The identity aims to reflect the destruction and natural elements of the wildfires. Advertisement around the city will announce the run and explain various details. During the event, advertisements will spur on runners and offer directions through painted signage.