Move For Equality
No matter how the world has changed. Skin color is still defining privileges one might have in life. To send a strong message in the on-going fight for a more fair society, we decided to break a rule in one of the most traditional sports there is chess. The first-move advantage rule, which attests that “white always starts.”
To make it happen, the International Coalition of Inclusive and Sustainable Cities (ICCAR) by UNESCO recruited chess legends Magnus Carlsen and Anish Giri to do a symbolic game with the rule broken.
Social media was the primary channel used for the campaign. On March 21st, the international day to eliminate racial discrimination, Magnus Carlsen and Anish Giri posted the event on their social media under the hashtag #MoveForEquality.