The MY21 Mustang Mach 1 celebrates the iconic heritage of the original Mach 1, first introduced in 1969. Much like the original, the new Mach 1 heroes the enhancement of all functional systems - specifically performance, but also design.
This car was built to be the boldest Mustang ever, and we needed a visual campaign that could match its power. The briefing was simple: The Mach 1 might be too powerful or too fast for some, but that's fine; it isn't for most people. We brought the concept "Built Bold" to life with the help of the photographer/director duo He&Me and the director of photography Julian Robinet, in the middle of a cold Berlinese week. The campaign stood out for its iconic visuals and powerful message.