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MTV RE:DEFINE, an annual charity art exhibition and auction, was founded in 2011 by the MTV Staying Alive Foundation and the Goss-Michael Foundation.It has grown to be one of the leading events on the contemporary art calendar and is now produced in collaboration with Dallas Contemporary.
All proceeds from MTV RE:DEFINE benefit HIV and AIDS prevention and education through the MTV Staying Alive Foundation, and Dallas Contemporary’s commitment to arts education and awareness through its innovative roster of curated programming.
Through generous donations from leading artists and support from local and national philanthropists and sponsors, MTV RE:DEFINE has raised over $8m to date.
The next event will take place on March 24th 2017. The exhibition will be open to the general public at Dallas Contemporary in the week running up to the event.
MTV RE:DEFINE also regularly produces artist-related content and studio visits, all of which can be found on the blog.
Find out more about MTV RE:DEFINE here:


Georgia Arnold

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  • Executive Director, Staying Alive Foundation, Viacom

Project Tags

  • MTV
  • Art
  • Auction

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