MTV RE:DEFINE, an annual charity art exhibition and auction, was founded in 2011 by the MTV Staying Alive Foundation and the Goss-Michael Foundation.It has grown to be one of the leading events on the contemporary art calendar and is now produced in collaboration with Dallas Contemporary.
All proceeds from MTV RE:DEFINE benefit HIV and AIDS prevention and education through the MTV Staying Alive Foundation, and Dallas Contemporary’s commitment to arts education and awareness through its innovative roster of curated programming.
Through generous donations from leading artists and support from local and national philanthropists and sponsors, MTV RE:DEFINE has raised over $8m to date.