Name and tagline

  • Andrew Donaghy

Created the name and tagline for commercial arm of UK charity, Age UK.

Age UK were creating a commercial enterprise to support its charitable work in Tyneside.
It had to appeal to people of all ages and needs in the community and further afield, striking the right tone in differentiating itself while remaining familiar. Since it launched EveryDay UK’s team has more than trebled and its support is relied upon by hundreds of people on a daily basis.

Project Tags


  • A

    Age UK