Nando's Flavour Up!

A crave-inducing campaign that calls on shoppers to 'Flavour Up!' with Nando's PERinaise. PERinaise is creamy mayo blended with Nando’s signature PERi-PERi spices. Spread, dipped or drizzled, it’s the easy way for any home cook to give their meals a delicious hit of flavour. To get PERinaise off the shelves and into kitchens, we worked with Nando’s grocery team to create a bold campaign that brings the brand’s unmistakable confidence to weekly shops. Our approach was led by a key strategic insight: PERinaise’s power is its ability to kick the ordinary into overdrive. To deliver that message to consumers, we needed to educate them on what PERinaise is, and what it can do. Our solution was to call on shoppers to ‘Flavour up!’ with a striking, crave-inducing campaign. To spark hunger, we photographed some of the family meals PERinaise supercharges, from burgers to buddha bowls and BBQ favourites. We then placed them on a supermarket-inspired conveyor belt, which pauses just as the dish reaches a giant, central PERinaise bottle. Flavour up! can now be seen outside and inside supermarkets across Britain.