New look, new name - Campaign branding for RedR UK

For RedR UK’s annual fundraising campaign, formerly ‘Wear Red’, we created a brand new look and name to go with it. With an updated look, feel and fundraising ask, ‘Go Red for RedR UK’ looks set to be bigger and more successful than ever. We were tasked with creating a new, modern logo that would update campaign branding, engage their partner members and get them fundraising at new levels. We took elements from the original logo so that the transition was evolutionary rather than revolutionary, and followed the existing brand colours as well as utilising some of the core aspects such as the globe and human figures. The annual campaign, previously called ‘Wear Red’, encouraged people to wear something red to work, however since COVID many more people are working from home so we needed to include more ways to fundraise. With the introduction of new activities such as running, cycling and more, we proposed a new name to encompass all these activities. And so ‘Go Red’ was born. Whether you wear it, run it or bake it, Go Red for RedR UK this May!