NEW ORDER - SELFRIDGES - WINDOW SETS

One of my favourite projects I have worked on, a scheme exploring the digital revolution working in collaborating with digital artists to create digital styling content. A brief for each window set was created as direction for the digital content which focused on recreating the window sets within a digital realm. Product was curated and shot, with the 2D imagery worked into the digital landscape. This digital content was then played across windows on multiple screens within sculptural sets, with digital and physical product styled. I also worked with the amazing florist duo Worm London to create the utopian floral elements to each set, meticulously selecting each floral element within each arrangement.