Nike One Shot

WHAT: Interactive Installation WHERE: NIKELAB 1984, London WHEN: February - March 2017 CLIENT: Nike My studio Loop.pH was invited by Nike Lab in London to create an interactive installation in response to the game of basketball, of which we knew very little about. My approach was to play and distort the rules, concept of winning and materials of the game. I developed a concept based based on the Japanese philosophy, Wabi-sabi – the acceptance of transience and imperfection. The aesthetic is described as one of beauty that is “imperfect, impermanent, and incomplete”. NikeLab was transformed into a potter’s workshop meets basketball court. The fragmented and mended clay balls were on display in all their beauty for the duration of the installation. My studio Loop.pH handcrafted over 200 terracotta basketballs in our studio. We then invited visitors to the Nike Lab to make ‘one shot’ at the hoop with one of our precious basketballs.

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Creative Director
Multidisciplinary artist
Set Dec Assistant/Buyer for film and TV