Normal Day - The Army

  • Julia Taylor
  • Karen Graham
‘Normal Day’ is a new multi-channel campaign for the Army which aims to improve understanding of what the Army does and support recruiting across the whole Army.

‘Normal Day’ vividly brings to life the many unsung roles the Army performs in a number of different communities and scenarios. The campaign spans TV, print, digital and includes a series of online films with real-life examples of how Army personnel have impacted ordinary people’s lives in the UK, Kosovo and the Philippines.

With one in four people feeling their jobs are lacking a challenge, excitement, the opportunity to travel and a decent salary – ‘Normal Day’ also aims to support recruitment drive and encourage part-time roles with the Army Reserve.