NTU x W'innovate Surface Pattern Brief

Following the brief, based on the macro trend Kindred SS18 set by the W'innovate design team, multiple surface pattern designs were created as a response and submitted for two separate categories, both Patterned Dinnerware and Fashion Stationary. Initially hand drawn and painted using raw materials, the designs were edited further in Adobe Photoshop and Illustrator. A placement icon, straight match key and straight match coordinate design had to be present within my finished collection. This was a great experience in designing for commercial retail, creating mood boards based on my own research from the trend and developing these ideas into surface pattern designs at a fast pace. Below is a selection of the print and pattern designs created and used for the final visualisations towards this brief. Included are the visualisations for both the Patterned Dinnerware and Fashion Stationary categories.