O2 Ouch!

  • Monty Verdi
  • Liam Thompson

Would you keep paying for something you already own? Here's the hero content film which launched a fully integrated campaign for O2.

O2 Ouch! by Monty Verdi
O2 Ouch! by Monty Verdi
The campaign included a 'Overpayment Estimator' where people could work out how much they might be over paying with their current mobile phone provider.
O2 Ouch! by Monty Verdi
Some of them were not happy at all.
O2 Ouch! by Monty Verdi
Monty Verdi
Executive Creative Director
Liam Thompson
Producer / Production Manager