O2 Welcome ECRM

There's plenty for a new O2 customer to discover, which means that there's a plethora of communications heading their way during the opening months. So, we gave them a clean, dynamic, unifying visual identity that communicates the energy and excitement that customers experience while exploring the world of O2 – all set against a variety of iconic British landscapes. Thanks to Ben Golik at Lida for his masterly guidance and input.

Welcome EM
O2 Welcome ECRM by Bob Anderson
As O2 spans the whole of the UK we also included the rest of Britain, without being too postcardy.
O2 Welcome ECRM by Bob Anderson
O2 Welcome ECRM by Bob Anderson
O2 Welcome ECRM by Bob Anderson
Next came O2 Prioity – a world of possibilities represented by the O2 Arena.
O2 Welcome ECRM by Bob Anderson
This touches many worlds, such their rugby sponsorship, racing and balloon hire.
O2 Welcome ECRM by Bob Anderson
O2 Welcome ECRM by Bob Anderson
O2 Welcome ECRM by Bob Anderson
O2 also have partners, such as the Calm App that customers receive a discount on.

O2 Welcome ECRM by Bob Anderson
Throughout all this they can call on the O2 Gurus who can help them out with all those technical issues and point them in the right direction.
O2 Welcome ECRM by Bob Anderson
Of course, O2 don't just send emails they also use MMS to tell customers they have the UK's best network coverage.
O2 Welcome ECRM by Bob Anderson

Project Tags

Companies

  • LIDA London logo

    LIDA London

    • Advertising

Skills

Bob Anderson
Freelance Creative Art Director
KT
Creative Director/senior writer