Oreo - Play With Oreo

Brief: Oreo's 2015 campaign focussed upon what the brand termed "Oreoheads". People who use imagination and play to drive their curiosity. We were asked to define "Oreoheads" for 16 to 25 year olds.
Solution: After our success with YouTubers on "Oreo Lick Race" we worked again with TomSka, Emma Blackery & Kick The PJ, with the addition singer songwriter Carrie Fletcher, challenging them to partner up with someone they've never worked with before to create 3 unique, collaborative films.
Results:"Play With Oreo" proved even more successful than the previous campaign garnering  more than 2,100,000 views in total.
Platforms:Youtube

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Creative Strategy

Brief: Oreo's 2015 campaign focussed upon what the brand termed "Oreoheads". People who use imagination and play to drive their curiosity. We were asked to define "Oreoheads" for 16 to 25 year olds.

Solution: After our success with YouTubers on "Oreo Lick Race" we worked again with TomSka, Emma Blackery & Kick The PJ, with the addition singer songwriter Carrie Fletcher, challenging them to partner up with someone they've never worked with before to create 3 unique, collaborative films.

Results:"Play With Oreo" proved even more successful than the previous campaign garnering more than 2,100,000 views in total.

Platforms:Youtube

Drum

Skills