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Orthors Branding

  • Taylor Campbell

Orthors is a London based black owned gaming company which focuses on trying to bring authentic black narratives to life. Their previous identity lacked depth and meaning, so the idea behind the branding was to make sure Orthors company ethos was represented properly throughout the branding and content they release. The identity composed is bold yet simplistic. It enables Orthors to use the assets in a multitude of ways with out becoming too complex and crowded.

The beginning stages of brand development typically begins with creating the logo and finding the correct fonts and colour palette to compliment the meaning behind the brand.

Next, it was important to create the graphic elements which will act as the fundamental tools that can be used as building blocks when it comes to bringing the brand to life.

Next, it was important to create the graphic elements which will act as the fundamental tools that can be used as building blocks when it comes to bringing the brand to life.

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