Peak Vigour

  • Keith Kaselampao
  • Tebo Mpanza
  • Jay Topham
  • Joey Lee

A contemporary gym wear brand designed for people who understand that physical form has an intrinsic connection with personal style. Peak Vigour’s premium aesthetic cuts away from the traditional gym wear sector, celebrating achievement over aspiration. We worked with Peak Vigour to bring the brand to market, creating brand guidelines, implementing tone of voice and leading art direction. We successfully delivered multiple global campaigns across multiple channels and customer touch points, through digital print and experiential.