“Petnology” aka “The Future of Pet Technology” was produced in close collaboration with the fantastic team at Manifest London. The objective was to present & explain three innovative pet technology ideas for Fetch.
It was super fun working on this! I used a nice & loose hand drawn approach to creating the artwork. This was followed by compositing & enhancing the shots in Photoshop, before the final animation phase in After Effects.
This has been one of my most popular animations having receved around 150,000 views! People watched this video to vote for one of the products they would like to see a prototype for. "WhatsYapp" was voted the winner!
Client – Fetch
Agency – Manifest London
Producer - Adam Rae
Designer & Animator – Charlie Minnion
Voice Over – Vincent Brimble
Sound Design - Adam Rae