PG tips

Inspired by the brand’s creative platform ‘Keep it Tea’, our creative strategy was to hero the power of simplicity and unearth the very essence of what makes PG tips distinctive. We recast the PG brand mark as the hero of the pack, allowing it to stand proud by removing layers of generic messaging. The playful interaction of green and red, inspired by the ‘togetherness’ nature of tea and PG tips in particular, became the foundation for a distinctive visual brand language beyond pack.
Whilst the identity is defined by simplicity and strength, there are also touches of wit that imbue the design with a sense of warmth. Hence Monkey, an inherent equity for the brand, has become the symbol of quality and reassurance on the pack.

Team Credits

Sean Thomas

  • Message
ConnectConnect

Wayne Bilton

  • Message
ConnectConnect

Project Tags

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project
Jones Knowles Ritchie
Creative Business
Sean Thomas
Creative Director
Wayne Bilton
Freelance Visualiser