In 2015 I was fed up at not getting enough experience in social. So I ran a campaign for a picture framing shop. It started off with ambient (framing street signs with big gold frames) and continued on social as I harnessed the huge attention the ambient street art received.
Phantom Framer gave me fantastic lessons in social strategy. I played with Instagram, Google maps, Snapchat, Twitter and Periscope. Working out ways for Phantom Framer to resonate on each platform.
We ended on th BBC, ITV TV news headlines, doing live radio interviews and even got compared to Banksy! But it was running the campaign on social that excited me.