Planet Points

  • Yasmin Spencer

Planet points places the environment at the heart of shopper decision making. Many people are cutting out palm oil or plastic from their weekly shop, but currently there is no reward or support for this behaviour. Behaviour psychologists outline that personal environmental action lacks incentive and feedback. It’s impossible to know whether our little actions make that much of a difference, and for a lot of us, that can be demotivating. Planet Points provides immediate incentive and feedback for eco purchases. It’s a fun way to keep the environment at the forefront of decision making!