Touch It

Female masturbation! Feeling uncomfortable? For those with vaginas, masturbation is shrouded in secrecy and shame. This shame is causing a pleasure gap! Touch It creates a movement that empowers young women to explore and accept their bodies and needs. This campaign gets people to move their body for their body, celebrating their shame-free right to pleasure! It will change the narrative of female masturbation, from unspoken to spoken and from shame to pride. Signalling to girls everywhere that their pleasure is important, and they should never be made to feel uncomfortable about it! Take pride in your pleasure!

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Creative Changemaker
Art Director