Although this meaning isn’t included in the official dictionary, it’s used colloquially to describe certain actions from people who appear to be high, even when they aren’t.
We’ve created a cooking show that appears to be made by someone who seems completely “fried”. All while promoting Lidl products.
We invite a well-known guest (preferably pre-fried), we put them through internet challenges inspired by something they’re known for, we make cooking as hard as possible, and we end it with an unexpected artistic moment that nobody saw coming: in the 1st episode we had a trapper covering a cheesy pop ballad from the ‘70s.
And because we want people to also enjoy the recipes, we made them easy-to-follow in a top-view format, cutting all the uninteresting parts while also inserting a little bit of mood from the show
The show must go on!
Carina Toma & Alexandra Horvath - Group Creative Director Alin Marghidanu – Creative Director Paul Crăciunescu – Copywriter Laura Fluture – Art Director Alina Răduț – Senior Art Director Cristina Schițco – Group Account Director Florina Simon – Account Manager Ștefania Bercu – Strategic Planner Marian Ciungu – Photo & Editor