Pride M(ar)ch


Fifty years ago, the Stonewall Uprising sparked the modern-day LGBTQ+ liberation movement — creating a blaze of activism and awareness. To shine a light on the milestones and sacrifices that brought us to this moment, we created a way for the community and its allies to bring the story of NYC Pride to life.
Pride M(ar)ch is an augmented reality experience, narrated by Gerald Busby who witnessed the movement firsthand. Our virtual journey recounts the rich story of Pride with help from a cast of colorful Icons who represent each defiant decade.
So, show some love, join the march and let the past pave the way to a better future.
Listen to the march narrated by Gerald Busby here:
See below for visuals from the experience;

Team Credits

Resh Sidhu

Ruth Baughan

  • Senior UX Designer

Abby Kalen

Qiuyi Wu

  • Creative Technologist
  • AKQA

Tesja Bonnie

  • Senior Copywriter
  • AKQA

Cody Rubino

  • Motion Graphic Designer

Hailey Park

  • Designer

Sergio Vilatimo

  • Creative Director, Design

Lung-Yi Lin

  • Motion Graphics Lead

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The imaginative application of art and science
Resh Sidhu
Group Creative Director Immersive
Ruth Baughan
Senior UX Designer