We’ve partaken a year long discovery and production process with Vancouver based Unisex label Proper Dirty, with an intention to reconnect with former and future audiences authentically. The studio was entrusted with the opportunity to work on a full rebranding project up till collection debut with our client. Building the foundation one brick at a time allowed us to disclose what it truly meant for our client to create and deliver values closest to heart. If it speaks from the heart it is a universal language to resonate with.
Not simply a fashion label.
At AND ASSOCIATES, we refrain from mindless endeavours that strive to make ends meet. We are passionate about cultivating experiences and delivering visions and emotions that stay with our clients or their audiences for a lifetime. With this project we collectively reimagined the fashion industry to exceed a customer to brand loyalty type of relationship. We seek designs that people would resonate with on a digital, physical and emotional level. Proper Dirty advocates for interaction and connection beyond the product and user, creating experiences that bring together art, music, culture, values, personalities to meet at the table and spark conversation.
What we did
Wordmark and Visual Identity
Strategy and Positioning
Collection Graphics and Print
Packaging and Collateral Design
Digital Design and Build on Shopify
