Using the power of design, and the influence of emerging technologies, we set out to augment the experience for clients that visit PwC. From London Bridge to the office, we wanted to enhance every aspect of their journey. We created 'Gemma'- an AI concierge that assists visitors from home, to the PwC office. She not only offers directions, but provides the office with a tracked ETA to know exactly when the visitor will arrive. *Please note that the branding is not necessarily a true representation of the PwC brand - these are concepts only for the purpose of the PwC sponsored D&AD programme-New Blood Shift.