RNLI #SaveWave

The brief:
Help the RNLI to widen their support base by increasing awareness and visibility of their work.

Poke’s answer:
#SaveWave: a campaign that helped people use their social currency to give the RNLI’s courage, the coverage it deserves.
RNLI #SaveWave by Poke
RNLI #SaveWave by Poke
RNLI #SaveWave by Poke
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