Brief
Launch Rodan + Field’s new three-step regimen ‘Recharge’ to the on-the-go millennial
Insight
Studies have found that 25 percent of Millennials spend an average of five hours a day using their phone
Idea
Unplug + Recharge. A call-out to Millenials to take time to look after number one. When daily stressors such as late nights, diet and screen time can start to have an adverse effect on your skin you can turn to Recharge regimen to reveal your healthiest-looking skin today, life-proofed for tomorrow. Executed as fun and relatable website and social assets that educate on skin stressors, application and benefits, the campaign worked with influencer talent @aiyanaalewis, @pageruth, @owenscarlett, @angelmydarling and photographer Brayden Olson. Executed in a positive and energizing art direction that captured the revitalizing feel of Recharge.
