RSPCA
Campaign Line: Show You're Pet Ready Problem: Kids want pets without any knowledge of how to look after them. Insight: If kids could show parents they were responsible enough beforehand they would be more likely to get a pet. Strategy: Show kids what they need to know through a pet trial app before they get the pet.
Before they can tie a shoe or blow their noise they will ask parents for them. Inevitably getting the same response "No, your not responsible enough".
A New App from the RSPCA
Recommended to be installed 1 week prior to getting a pet.
Features:
- Exercise - Getting you in the habit of going for a walk every day.
- Feeding – At the end of each week you can see the money you would have spent, so you can incorporate that into your accounts.
- Playing - Games/ fetch/ ect.
- Training – Giving you tips and tricks on how best to train.
- Health - The basics.
3 OOH Print
Located: outside RSPCA buildings/ bus shelters/ around parks and in magazines (Happy Families/ National Geographic Kids/ ect).
Pixel Statues
Nationwide where there are RSPCA buildings close there will be little pixel statues of what the app can help you do.
Gift Cards
This gift card will be available for free at any supermarket.
Loads of different animals are available so you can pick the right one.
