Video and audio content produced to promote the UK premiere of RuPaul's Drag Race Season 7 across truTV’s social media accounts. Part of a broader campaign called 'A Whole New Ru'.
- 'Dragercize', the ultimate drag workout re-using clips from the show, using original voice over
- 'Rest and Rulaxation': a guided meditation by a Season 7 contestant
- 'Drag Hotline': a hotline telephone number, where fans could select advice from Season 7 contestants.
Videos were optimized for facebook’s native video, and a paid media campaign boosted organic views.