Unveil Voldemort

  • Sarah Ashley-Cantello
For Bloomsbury Publishing: a website and social engagement campaign to create excitement around the launch of the Harry Potter Illustrated Edition, via social sharing predominantly on Twitter.

Fans for called to share #unveilvoldemort on facebook, twitter and tumblr, Every unique share added to a counter which triggered the 'unveiling' of an exclusive illustrated image of the character Lord Voldemort.

I project managed the design and build of the microsite, and worked with the strategy team on building a list of influencers for seeding and outreach.

The final image was revealed about 15,000 shares.