GET READY TO MEET #GENERATIONGO IN SAMSONITE'S SHINY NEW GLOBAL CAMPAIGN, LED BY SAVVY FEMALE GLOBETROTTERS.
The stylish, energy fuelled performances and those fabulous bags are all back for the third collaboration between The Full Service and Samsonite. But this time it’s featuring an all girl gang with some killer attitude and
serious style.
Led by Negin Mirsalehi - one of Instagram’s top influencers and CEO of a multi-million company – this cast presents a lesson in female empowerment
for the modern world, so take notes!
Negin says: “I’m so excited to work with Samsonite on their latest campaign. I’ve been a long time fan of the brand, and I always travel with a Samsonite suitcase by my side. The quality is so good, and the cases look
super-stylish.”
Vicky Lawton, stills photographer for the campaign alongside Rankin, said: “We had an incredible atmosphere. It encouraged everyone to relax and have fun with the shoot, plus we got some really unexpected, authentic moments from the talent, they were great to work with.”
The cast flaunts an array of bags that will take you from A to B – and as far as Z – with absolute style and ease. But it’s not just for the global voyager, the campaign features three best selling ranges to suit every woman’s needs.
This includes...
• Cosmolite: An award-winning product, formed with
innovative material that is both light and strong, due to the use of woven polypropylene.
• Lite-Box: The premium travel companion with every detail designed for security and functionality.
It has fantastic volume and is fully equipped with everything you would need for an adventure.
• NeoPulse: The perfect combination of lightness, strength and style comes in this single travel product. It is a manoeuvrable and trouble free suitcase that you can buy in a series of modern metallic hues.
Alessandra Madonia, Samsonite Communications Manager says: ‘With the Generation Go campaign, we wanted to connect with all the women who travel, explore and discover in their every day life. Whether it’s for a business day trip or a global adventure, Samsonite empowers them to safely carry their precious belongings without renouncing their style or personality.’
To capture all this with Bold, Brave and Beautiful visuals, The Full Service conceptualized and produced a huge campaign including OOH, digital, still life and moving image, with an impressive global reach to go with it.
Not only did they have world-renowned photographer and director Rankin on board to shoot the content, the creative agency pulled out all the stops
and used a little (or big) something they like to call ‘The Super Shoot’.
Rankin explains: ‘It’s pretty cool, we conceive content for all channels from one creative concept. Then we capture it all in one go. It’s amazing to
see and it’s so effective. I’m really proud to say that we are at the forefront of the industry with this new process and I’m equally as proud of the
content it creates.
So if you fancy some luggage ideas, girl power guts, or content inspo then sit back, relax and watch. It’s all female, it’s all Samsonite and it’s all Generation Go!
The new Samsonite and The Full Service collaboration is an all female extravaganza of high energy, high fashion and high flyers. Filmed by Rankin and photographed by Vicky Lawton, the chic travel bags are showcased by an impressive girl gang who sum up what it is to be #GENERATIONGO this 2018.
Photographer Rankin
Photographer Vicky Lawton
Director Rankin
Exec Producer Nicola Kenney
Producer Claire Luke
1st AD Barry Coldham
Production Designer Morgan Kennedy
Stylist Kim Howells
Make Up Artist Andrew Gallimore
Hair Stylist Jonathan Connely
Manicurist Ami Streets
Executive Creative Director : Rankin
Creative Director : Russell Weaver
Creative Director: Vicky Lawton
Creative: Imogen Cork
Creative: Jack Rowe
Creative: Madelaine Isaac
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