SIDEMEN FT JME 'CHRISTMAS DRILLINGS' BUS ACTIVATION

OBJECTIVE TO HELP DRIVE LISTENERS TO DOWNLOAD AND STREAM SIDEMEN'S LATEST CHRISTMAS SINGLE 'CHRISTMAS DRILLINGS' FEATURING JME TO GET THEM A CHRISTMAS NUMBER ONE ACTIVATION CURATING AND PRODUCING A CUSTOM DOUBLE DECKER BUS TO GO AROUND LONDON WITH JME AND MEMBERS SIDEMEN SUCH AS KSI PLAYING THEIR LATEST SINGLE FROM THE BUS TO CREATE THAT VIRAL MOMENT ALBUM SIGNING ADDITIONALLY, BAYY CREATED A PRIVATE ALBUM SIGNING FOR SIDEMEN AND JME TO SIGN A NUMBER OF COPIES OF THE SINGLE TO GIVE OUT TO THEIR FANS.