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Sony Launch Events

  • Davide Melis

Campaign pages and social shareable content are an essential part of a Launch event. A key component of Hugo&Cat work for Sony is the creation of a digital toolkit that includes: a product launch page with the streaming of the press conference, main product announcements and highlights of the event, images and copy for social share and a timelapse video that captures the buzz of the event.

Sony Launch Events by Davide Melis
The aim was to create an immersive experience and help people get a sense of the products while capitalising on the buzz of the event.
Over the years, utilising analytics and A/B testing, I helped developing a format that ensures a very high rate of clickthrough to the Product Pages. And every year the team tried to push the boundaries a little more, making sure that the page is fully integrated with the cross-channels marketing initiatives around the event.
Sony Launch Events by Davide Melis
One of the key pieces of work we do for this page is the booth visual. Especially at CES time it is a very delicate operation as the photo crew has to operate invisibly among the bustle that surrounds the preparation of the booth. I was on set during the days before the launch to create these assets. The challenge was that the assets needed extensive photography retouching and timeframes to creation were extremely tight.
Sony Launch Events by Davide Melis
  • Art Direction
  • Design
  • Photographty
  • Photo retouching
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    Sony

    Skills

    Davide Melis
    Creative and Design Director