Spaceport Cornwall
Campaign Line: Satellites Make Farming Simpler Problem: Spaceport Cornwall launched their first shuttle in 2020 and they want to get it filled with Small Businesses. Insight: Agriculture is the largest small business industry in Cornwall and one of the biggest in the country. Strategy: Show the farmers how satellites can help their business grow.
Imagine you're a farmer, up each morning at 4 to start the day. You have 300 fields filled with animals, 300 fields you have to get up in the morning to go and check on. But satellites can help.
How Do You Buy Satellites?!
You couldn't without an engineering degree untill now.
A new shop will be linked to the home page of Spaceport Cornwall where you can now buy a satellite, just as easy as you would a toothbrush on Amazon.
3 OOH Print
Around farms and agricultural sites across the UK, as well as newspapers and magazines that target farmers or local areas.
Direct Mail Sent to Farmers
Showing a farm, and sent to that farmer highlighting issues with it on the outeside.
And the letter will:
1. Offers a free shot of how your farm can be helped
2. How to solve the problem
with satellites.
3. Recommendation of a satellite. And information on it.
4. And finally details on how to find out more on the website
Beer Costers
Turn the print into beer mats, as well as:
- Virtual fencing: Satellites can track animals and stop them from going into other fields or roads.
- Keeping an eye on the animal's health: Through heat monitoring and cameras.
