Sphygmo

A university project submission to the International Society of Typographic Designers. Sponsored by the type foundry, Monotype, this brief challenged me to create a type-based brand identity for a health tech company. Prioritising a typographic approach, my final solution needed to be engaging and compelling in order to sustain the illusion of being a real brand. After developing my typographic brand I decided to focus on where/how the typography would be applied. Naturally influenced by commercial healthtech and my established target audience I decided to design a user interface for a mobile app, a wearable device and website. Following this came ways of advertising the brand through platforms like social media e.g. Instagram.