Sphygmo

A university project submission to the International Society of Typographic Designers. Sponsored by the type foundry, Monotype, this brief challenged me to create a type-based brand identity for a health tech company. Prioritising a typographic approach, my final solution needed to be engaging and compelling in order to sustain the illusion of being a real brand. After developing my typographic brand I decided to focus on where/how the typography would be applied. Naturally influenced by commercial healthtech and my established target audience I decided to design a user interface for a mobile app, a wearable device and website. Following this came ways of advertising the brand through platforms like social media e.g. Instagram.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Luke!

Add comment
UI Designer