King’s Entrepreneurship Institute has existed at King’s College London since 2015 to support entrepreneurial thinking, skills, and start-ups for King’s students, staff, and alumni.
Start!, a supportive, career-enhancing annual magazine from Entrepreneurship Institute (EI), offering young adults a resource that helps in developing an entrepreneurial mindset, from interviews with world-class leaders in entrepreneurialism to workshops and events held at the institute.
To create a new visual identity and contemporary editorial design for the future issues of Start! that builds on their current branding while paying homage to the EI’s roots to express, learn, and empower its readers.
(1) Increase in the magazine’s relevancy on campus (37% in next student awareness survey), whilst reaching and engaging with new audiences.
(2) Showcase, educate, and upskill the audience on the work of the institute. Translating this into further interest and engagement to the institute’s annual programmes and events (25% increase in registration through Eventbrite)
Inspiration for the magazine structure came from reading Grid Systems in Graphic Design by Josef Müller-Brockmann. Who speaks about the creation of visually interesting compositions that you’re able to form on-page that can still be functional and balanced. While I also had admiration for the ‘swiss style’ of design particularly the understanding of space and application of sparse typographical layouts.