T.M.Lewin were eager to create a Non-Iron campaign for their SS16 collection. This was to create awareness that the non-iron 'technology' was the best in comparison with any other competitor.
T.M.Lewin had some healthy competition and was keen to out-do them. The brief was to launch a new campaign for SS16 heroing their new product The Ultimate Non-Iron shirt.
I was responsible to output this campaign to the T.M.Lewin audience using informative language to create a landing page and email lead by the beautiful imagery. I produced the UX and UI design and briefed in close-up photography shots for this landing page.
Within the first 2 weeks of launching, The Ultimate Non-Iron shirt was their No.1 selling product, knocking the previous long-running top-seller down a notch.