The Better Because Collective

  • Rhea Mehmet

The Better Because Collective is a San Francisco based charity, which provides a platform to tell stories of post-traumatic growth.

I was the marketing and brand manager for the Better Because Collective, in the lead up to the launch of their website. I liaised with key stakeholders to develop and implement brand identity, mission and values, tone of voice and brand guidelines. This included target audiences and the best ways to reach them. I workshopped this with stakeholders to ensure buy-in, and trained editors and content developers in how to best execute the brand.

I managed the build of the website, working with web developers, illustrators and designers, as well as sourcing content and writing copy.