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The Biological Bakery

WHERE: Studio Four, London WHEN: 27 January 2014 CLIENT: Channel 4, Architecture in Helsinki


Dream A Little Crazy music video commissioned by Aussie pop band Architecture In Helsinki is a surreal candy–coloured–scientific–circus, that collaborators Lucy McRae and Rachel Wingfield call ‘The Biological Bakery’.
A series of absurd machines provide the backdrop for this entirely edible DIY bio fab–lab operated by lead vocalist Dr Bird and his twinned assistants. Using familiar baking processes that merge the mass production of food with the representation of the body, a production line of miniaturised band members are transformed into edible, cloned body parts that are dipped and rotated on mass in huge vats of bacterial skin. The Biological Bakery hints at how synthetic biology could develop in the home.
The Biological Bakery is a creative collaboration led by body architect Lucy McRae and spatial experimenter Rachel Wingfield who operate on the fringes of magic, science and intuition. Interfacing the body with the spheres of architecture and society their experimental and playful approach celebrates the epiphany in the creative and innovation process.
Dream a Little Crazy is a happiness filled tune crafted for a generation of anti-gloom futurists.
Credits
Director – Lucy McRae Art Director – Rachel Wingfield Creative Technical Director – Mathias Gmachl Narrative + Strategist – Thomas Ermacora Producer – Loop.pH Director of Photography – Luke Palmer First Assistant to Photographer – Simon Lakos Editors – Leandro Santini + Dan Lowe Visual Effects – Rainer Stolle 3D Body Scan – Brad Marmion Visual Effects Assistant – Realexis Christofides 1st Assistant Director – Frank Verkade Production Assistant – Tamsin Vibert Biological Bakery Logo – Warren Taylor Costume – Cameron Bird
Art Department Serhan Ahmet Khedidja Benniche Lesley-Ann Daly Dan Lowe April Shergold Aoife O’Sullivan Production Design Assistants Joe Bond Georgina Norris Dr Bird – Cameron Bird Twinned Assistants – Andrew Savage + Nick Savage
Special Thanks Hannah Chamley, Stevie Issaac, Angela Hart, Jennie Fergadstrom, Theresa Gmachl, Matthew Casey and Mark Shaw

For more, see here.

Project Tags

  • Art Direction
  • Film
  • Music Video

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