The Creative Class

  • Joppe Rog

In partnership with WeTransfer, TheCreativeClass.tv is an original film series and platform that explores creative thinking with some of the most innovative practitioners working today. Filmed in their own surroundings, each subject shares their thoughts on their practice, their process and how technology is changing the way they work.

I have been lucky enough to creatively direct three seasons of the series so far. The multi-award-winning first two series features the likes of Damon Albarn, Penny Martin, Stefan Sagmeister, Tom Dixon and Nancy Tilbury.
For series three, we journeyed with WeTransfer creative director and world-renowned DJ Gilles Peterson to Cuba to sit down with five people shaping the creative landscape of this fascinating and rapidly-changing country.