The Drop – Visual Identity

  • George Lewin

An online suit-tailoring brand, priding themselves on the ‘perfect fit’. This was developed into a concept for the visual identity, which at its core has a logo of two halves, perfectly slotted together. The simplicity of the logo allows it to become a dynamic device for material, pattern and colour – all key considerations in the tailoring experience.

The Drop – Visual Identity by George Lewin
The Drop – Visual Identity by George Lewin
The Drop – Visual Identity by George Lewin
The Drop – Visual Identity by George Lewin
The Drop – Visual Identity by George Lewin
The Drop – Visual Identity by George Lewin
The Drop – Visual Identity by George Lewin
The Drop – Visual Identity by George Lewin
The Drop – Visual Identity by George Lewin
George Lewin
Graphic Designer / Art Director