The Gnome Experiment

The world’s first mass participation science experiment. Gravity actually varies slightly wherever you go. So a case is traveling the world containing a set of scales and a test weight - a Gnome - to measure this phenomenon. The story has reached 355 million people in 152 countries and is a TED talk. It is also on the educational curriculum in some countries. Most awarded PR campaign in the world 2013 - Holmes Report Most awarded direct campaign in the world 2012 - Big Won Report