The Guardian - Space For

  • Paddy Paddison
  • Sam Jacobs
  • Rebecca Petts Davies

We created a through-the-line campaign with multiple aims. To launch the new tabloid paper size and design, to position the Guardian's new style of journalism and to drive support from the readers. The campaign, voiced by Maxine Peake, uses the new Guardian tabloid shape to create a space for the changes we would like to see in the world.

Project Tags


  • Karmarama logo


    • Marketing & PR
  • The Guardian logo

    The Guardian

    • Publishing