The Hidden Truth | Corbis-Latinstock
A special code, capable of encrypting content inside the photos, and therefore, adding more significant content to a downloaded image.
This code was able to hide audio, video, or any other information "inside" the Corbis/LatinStock images. The launch of this new format was a campaign about domestic violence in Spain, where user could find out what happens inside Spanish homes pictures and react to it.
The theme of the campaign was meant to generate conversation, not only about the violence, but also about the innovative way of "entering" an image.