The Hoxton Project is a 270-room undergraduate residence in London, which was required to meet ambitious targets in a competitive, over-supplied market. It gave us an unprecedented opportunity to reconsider the ways in which customers connect with a brand – visually, spatially and experientially. A deep-dive research mission provided understanding and insights which propelled the strategy and design.
The Project has exceeded expectations in terms of emotional value, point of difference and cultural relevance. This Works have created an environment students want to be in. — James Halstead, Director of Real Assets, BlackRock