Calico

Calico – Student Living that’s cut from a different cloth. An immersive new space for living and learning, with private and communal spaces. Our role was to define a unique brand position for Calico, and to tie in the location and existing design scheme. So we used the fact that the city’s fabric quarter had once been a hive of creativity and industry as license to be brave and playful, weaving the history of the garment district back into the identity with bold graphic design and still life photography.