‘Think’ the app encourages plant based eating by shocking the consumer with facts about animal agriculture’s CO2 consumption, through infographics, facts and additional links. The consumer is given easy swaps and recommendations. Alongside this are promotional posters for the app, asking the consumer philosophical questions and giving them the power to make positive environmental change.
The video abstract below summarises the entire project, shows how the consumer can use and interact with the app, includes animations and videos of the promotional posters in situ.
I digitally illustrated the meat, plant based food and ingredients in the dairy free milk for the different pages of the app.