This Here’s services had evolved from social media to influencer marketing. They needed a new look that reflected that transformation and was true to their curious soul and data-loving brain. Working with influencers, their projects featured a world of people with such unique voices. We wanted to protect the influencers’ personalities while building an authentic, recognisable brand. A NEW LANGUAGE We developed a whole design system. A visual language that could tell all these diverse stories with one unique tone. Inspired by how This Here uses data to tell more meaningful stories, we used logic, basic shapes and simple colours to frame those stories. A playful, dynamic, stimulating and flexible identity that remains expressive while letting the character of their clients and partners shine.