DBA Design Effectiveness Winner 2022 – Bronze Award
Brief
Based in Jersey, Shorts Boy Distillery needed a brand identity and packaging design for their seaweed-infused golden rum that would capture the dramatic beauty of Jersey’s intertidal zone and appeal to the 25+ consumer who seeks unconventional brands and escapism.
Solution & Role
After a brand strategy workshop with the client we agreed on 3 territories for concept development. The client selected my design that takes inspiration from Jersey’s ever-changing landscape and centres around the moon, which powerfully commands the Earth’s tides every day and allows the rum’s unique ingredients to be discovered at Jersey’s lowest tide. I developed the design through to final artwork with the creative director and production director. In 2022, the design was awarded a DBA Design Effectiveness Bronze Award based on the positive impact it had on the business in its first 2 years.
"Although Tidal’s complex taste is elusive, you have captured its essence in every touchpoint of the brand identity, from the considered words that embrace the bottle to the ethereal blue colour palette and confidence of the Tidal logo.”
Tidal co-founders, Harry Coulthard and Ben Clyde-Smith