Timber

  • Lisa Williams
Client - 4Creative for B&Q
Brief - How can you target young people who are cash strapped and don't know their hammer from their spanner?
Process - Dating apps have taken the UK by storm. I decided to use this to my advantage, with a tongue-in-cheek campaign full of fun, with a few puns thrown in for good measure.
The Big Idea - B&Q - For the tools you need in your life.
Timber by Lisa Williams
Timber by Lisa Williams

Companies

  • D&AD logo

    D&AD

    • Design
  • 4Creative logo

    4Creative

    • Design
  • B

    B&Q

    Lisa Williams
    Creative & Promo Director