Join The–Dots


    Client - 4Creative for B&Q
    Brief - How can you target young people who are cash strapped and don't know their hammer from their spanner?
    Process - Dating apps have taken the UK by storm. I decided to use this to my advantage, with a tongue-in-cheek campaign full of fun, with a few puns thrown in for good measure.
    The Big Idea - B&Q - For the tools you need in your life.


    Lisa Williams

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