Client - 4Creative for B&Q
Brief - How can you target young people who are cash strapped and don't know their hammer from their spanner?
Process - Dating apps have taken the UK by storm. I decided to use this to my advantage, with a tongue-in-cheek campaign full of fun, with a few puns thrown in for good measure.
The Big Idea - B&Q - For the tools you need in your life.
Companies
D&AD
- Design
4Creative
- Design
